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Friday, April 27, 2012

Beyond Booktalking

Beyond Booktalking: Innovative Approaches to Readers’ Advisory with Teens and Younger Adults
Presented by Linda Johns, Hayden Bass, Abigail Bass
Seattle Public Library
PLA March 16, 2012, 8:15-9:30

Ø      Create personalized reading lists for teens. On the teen page is the service, ‘Your Next 5 Books’. Teens emailed the library with a list of books they liked and didn’t like. The library emailed them back with their ‘next five’. After receiving a grant, this service was expanded to adults and children. A form was created using QuestionPoint asking the patron what his reading interests are—books he loves and hates and what he is in the mood to read now. E book lists were created from the recommended lists, also.
Ø      Examples of forms:

Ø      BiblioCommons is Seattle Public Library’s new catalog system. It allows lists and is faster for staff to create lists.
Ø      Sources for Readers Advisory include Novelist, catalog, colleagues, GoodReads
Ø      To see the extensive book lists that have been created so far, go to the Seattle Public Library, http://www.spl.org/library-collection/books-movies-and-music.


Facebook:
Ø      It is not hard to get fans, but it is hard to keep users. Keep users interacting with what we say:
Ø      Ask a book or media question.
Ø      Link to one of your booklists or blog posts. Share articles about books or of library interest.
Ø      Invite people to help you make a list. Be sure to follow through with a list and thank those who contributed.
Ø      Post pictures.
Ø      Spend $25 to advertise on Facebook.
Ø      Imbed a short video book talk (under 30 seconds)
Ø      Invite readers to post 2 books they liked and then the library posts 1-3 suggestions. (This worked better and is modeled after Multnomah County Library’s page. Other users respond with suggestions, also. Fans can help make collaborative books lists which can be posted. After the list is posted, point to it and thank the fans who helped create it. An example is, “If you could suggest one book for someone who doesn’t like nonfiction, what would it be/” Always use ‘suggest’ and not ‘recommend’. Holds increase significantly for books on suggested books lists.
Ø      Click ‘Like’ if you like to read.
Ø      Consider having a separate Facebook page for teens. However these days the ‘tweens’ are the teens and the teens are called students. So to reach them all it might be better to have one Facebook page.
Ø      Kids are moving away from Facebook to Twitter. Twitter is a big deal for older teens.

The number of teens blogging as dropped considerably.

Twitter:
Ø      Friday Reads (started around books discussed on NPR)
Ø      First lines
Ø      Search for people talking about the library and respond.
Ø      More people under 24 are using Twitter. Look at how musicians use twitter.

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